blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文创商品【wénchuàngshāngpǐn】) (abbr. for 文化创意【wénhuàchuàngyì】)
blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文创商品【wénchuàngshāngpǐn】) (abbr. for 文化创意【wénhuàchuàngyì】)