[subject] + [verb] + 什么? 什么 + [noun]?
什么 asks "what", in the slot where the answer belongs.
No measure word, unlike 哪.
什么 asks openly, with no options on the table. 哪个 asks you to pick from a set both speakers can see.
什么时候 asks when, 为什么 asks why, and 叫什么名字 asks a name.
Followed by 都 or 也, it stops asking.