[noun] + (、)あるいは + [noun] [verb (plain)] + か、あるいは + [verb (plain)] + か [sentence]。あるいは + [sentence] あるいは + [sentence] + かもしれない
あるいは means "or". It stands between two nouns, or at the head of a second clause, and offers it as an alternative to the first. It is formal: notices, instructions, reports, careful speech.
Between two verbs, each one usually takes か.
In conversation, a plain か does the job: ばすバスかでんしゃ電車でいけます行けます.
At the start of a sentence with かもしれない at the end, あるいは means "perhaps", "it may be that". This is written style; in speech, もしかしたら says the same.