[noun] + 向け [noun] + 向けの + [noun] [noun] + 向けに + [verb]
向け goes straight after a noun and means "for", "aimed at": whoever made the thing had that group in mind. Before another noun it takes の; before a verb such as つくる作る it takes に.
向け is a noun suffix, so it takes の, never な.
The noun can also be a country or a market, as in export and product talk.