If you want to do eye-grabbing work you have to put out something punchy at the outset. Say what you mean directly.

"Have you heard of the Mariko Aoki phenomenon?" "What's that?" "It's when you feel the urge to go to the toilet after you enter a bookstore. It's named after the person who first wrote about it." "Well then, it's a lot better than having to say it directly, but I wonder what Mariko Aoki thinks of it."