Mail order is the main form of direct marketing.

If you want to do eye-grabbing work you have to put out something punchy at the outset. Say what you mean directly.

Direct marketing is a means of allowing people to shop from home.

"Have you heard of 'The Mariko Aoki phenomenon'?" "What's that?" "It's when you feel the urge to go to the toilet after you enter a book store. It's named 'The Mariko Aoki phenomenon' after the person who posted about it online." "Well then, it's a lot better than having to say it directly, but I wonder what 'Mariko Aoki' thinks of it."